HOW MICHAEL MET BOXBROWNIE.COMīrad Filliponi our co-founder was a real estate photographer who started this company based on the philosophy that presentation is the key to selling property. We’ll show you some ways that Michael LaFido has used our services to make big things happen in real estate. If you agree with us that one certain way to succeed is to copy something successful, keep reading. The beauty of this story, for us, is that our technology played a role in this sale.Īnd it’s so easy to replicate.
In 2020, Michael set a real estate record in Naperville, Illinois when he closed the deal on a $4.75m sale. He is also the author of three books: “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”. His luxury home marketing expertise has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. Michael LaFido is one of the top realtors in the USA. When Michael Jordan wanted to sell his $14.8m home, who did he give the listing to? You got it. The poetic beauty here is that even Michael Jordan believes in Michael LaFido. If you need a luxury property sold, give Michael the listing. The same strategy now holds true of luxury listing specialist Michael LaFido. It was one of the most successful strategies in the history of the sport. The results are written all over the NBA record books. We’ll try to keep the basketball analogies to a minimum here, but it might be difficult, given that we’re talking about an MVP (most valuable partner) named Michael from the Chicago area.įor those who are unfamiliar with basketball in the heyday of the Chicago Bulls there was one presiding strategy: if the game is close give Michael the ball. Twenty years later, the same slogan could just as easily be applied to another ‘Michael’ who has become a Chicago area superstar. First, Nike invents the “Be Like Mike” slogan to refer to Chicago Bulls legend Michael Jordan.
They can, and should, be used by everyone.
But the visual property marketing techniques employed are available to any agent on a shoestring budget. The stories you encounter below might involve multi-million-dollar properties and luxury real estate marketing. It’s available to everyone at a very low cost.Īs his LinkedIn page attests: “Michael learned the importance of high-caliber marketing versus ‘traditional marketing’ which has become pivotal to his success.” Michael LaFido might be an exclusive luxury real estate agent, but the marketing advantage he gains from us is far from exclusive.
He has used our services many times on many different occasions, and whenever Michael meets, great things happen. One of the things that have set him apart is that Michael was an early student of the virtual property marketing game.įrom virtual staging to item removal, Michael understands visual property marketing better than most. Well, it’s hard to find a more successful real estate agent than Michael LaFido of the Chicago area.
In a previous post on How to Succeed in Real Estate, we mentioned that one way to rise to the top was to copy something successful. 22 June 2021 BE LIKE MIKE: A CHAMPIONSHIP FORMULA TO SELLING HOMES Introduction: